Consumer Behavior Insights

Support clients balancing care and finances with 8 smart strategies. Help them manage caregiving costs while supporting their long-term goals — and position your practice for growth.

Gen Xers and millennials can use financial professionals’ assistance as they plan for retirement and other long-term goals.

Explore Roth IRA conversions, including backdoor strategies, the pro-rata rule, and 5-year withdrawal rules to optimize tax planning and retirement savings

Roth IRA conversions can offer control, flexibility, and long-term tax benefits for the right clients, and can offer advantages other retirement vehicles cannot.

Historical numbers of Americans are retiring. Learn ways to help clients plan through market change and longer lifespans for more confidence in retirement.

Interest in solutions offering protection from market downturns, tax advantages and retirement income is growing. Discover how aware people are of annuities and 3 tips to help you meet rising demand.

Empower your clients to build their financial literacy to help boost retirement readiness and equip them with valuable financial skills to use for a lifetime.

Clients who feel confident in their plans may overlook important risks. Learn ways to help spot overconfidence and turn it into a strategic opportunity.

Discover how to show clients who live for today why saving now can pay off in their retirement years — plus solutions to help overcome other behavioral biases they may have.

It's fine for clients to hope for the best, but show them why they should also plan for the worst.

Here are four opportunities to talk to your clients about financial literacy and give them helpful tools for achieving their goals.

RILAs are gaining traction among Gen Xers, providing a balance of risk management and growth potential to help them build a resilient retirement income plan.

Financial professionals can help ease retirement anxiety for Gen X and millennial clients. Find ways to address priorities, offer tailored tools, and foster trust through clear, actionable strategies.

Building client ties between generations is a win-win: financial professionals foster lasting partnerships, while Gen Xers and millennials gain tailored financial support.

Explore “Connecting with Gen X and millennial clients” for insights into their retirement views and tips to build lasting relationships that will help sustain your practice for years.

Financial professionals play a key role in helping Gen X and millennial generations navigate retirement. Take a proactive approach to helping guide clients toward the new retirement.

Younger generations face a significant "savings gap," making it challenging to prepare for retirement. Financial professionals can play an active role in closing this gap.

Strategies to help clients build budgets that align with their financial goals and drive growth for your business.

Fixed indexed annuities can offer clients a flexible solution for their unique financial planning needs and can help bring more security to their retirement.

An overview of retirement planning strategies to help clients boost financial confidence and head off anxiety during an uncertain economic climate.

Managing market volatility, accounting for inflation and reviewing future income sources can help ease anxiety in retirement.

Understanding different types of workers can put you in a better position to recruit top talent and bring out the best in your staff.

People hold on to cash for many reasons but not always for the right ones. You can help.

Tactics for attracting more ideal prospects who trust your guidance and can help grow your business.

Discover tips to help you build trust with clients and an annuity conversation guide for more meaningful discussions that can help build their retirement confidence.

Helping clients feel comfortable can be nearly as important as the financial guidance you provide. Discover 3 ways to help put your clients at ease.

These five topics can help your clients in their 20s and 30s boost their financial know-how.

By paying close attention to what your clients are saying, you may get clues on whether annuities may be a good fit for achieving their financial goals.

Find out how to approach objections in way that turns them into opportunities to alleviate client worries and present savings solutions.

In the wake of historical workplace changes, discover strategies to help your clients and your business navigate new territory.

Strategies financial professionals can use to help clients get past decision paralysis and make smart financial decisions for their financial security in retirement.

How to better understand your clients’ intentions and initiate conversations about the potential impact leaving a job can have on their retirement readiness.

A look at the primary factors driving workers to quit, including ways to provide guidance to clients and insight to help you accommodate the needs of your practice’s team members.

Some people make financial decisions that may not be in their best interest. Learn what 2 decision-making experts found and their solutions to help clients overcome 10 behavioral biases.

Economic uncertainty is causing plenty of financial jitters among your clients, and understandably so. How you can help win trust by easing stress and boosting financial confidence.

As fewer retirees can rely solely on pensions and Social Security, clients may need new financial strategies. See how FIAs and RILAs can open the door to new retirement possibilities.

What's blocking people from purchasing an annuity? Use these valuable insights to bust through annuity buying roadblocks and get clients back into the annuity conversation.