3-minute article

AI in the driver's seat

It probably comes as no surprise that artificial intelligence (AI) is a leading factor in the creation of self-driving cars. But what might surprise your clients is the way artificial intelligence is already at work in their vehicles — and has been for years.

Driver assist

Many new cars are equipped with multiple sensors that receive information. The technology that analyzes that data and processes it to help drivers is based in AI. This type of driver assistance can be used to help keep people safe, and also to help make driving more convenient.

For instance, some cars can parallel park on their own by sensing the cars parked in front of and behind them. Those same sensors might sense an obstacle behind the car when you're backing out of the driveway and automatically trigger the brake.

Predictive maintenance

For decades cars have had indicator lights to let drivers know when they're low on oil or need engine maintenance. But with artificial intelligence, the data from multiple censors can be processed to diagnose more complex problems much earlier than a traditional sensor.

You may want to point out to clients that this aspect of artificial intelligence may help cars stay on the road longer and help drivers avoid costly repairs.

Driver identification

The same facial identification technology that's used by apps may soon be common in cars. Using a camera, artificial intelligence can determine who is driving your car, and, to prevent theft, could potentially shut down the vehicle.

It could also recognize who's in the driver seat if a car is operated by multiple people and adjust seat, mirrors and radio accordingly.

The same technology could also monitor driver behavior — good for parents who want to know how their teenagers are doing. It may also be possible to use AI to detect, and react, to even fainter details in the future, like droopy eyelids that could indicate a driver is dozing off.

Insurance and safety

Advances in facial recognition and AI in general may have applications beyond just drivers and auto manufacturers. It's likely auto insurers will be affected as well. 

For instance, insurance companies may be able to personally price policies based on data, including how frequently you drive or your in-car habits. The data stored in cars could also be sent to providers in case of an accident to make processing a claim easier and faster.

While AI is quite literally helping to drive our cars, it's also important to take a step back and realize the broader role AI is playing in the financial world. Athene is paying attention to these innovations — from how they affect cars to how they can enhance our product solutions. Our latest indices use cutting-edge advances, including artificial intelligence, to support your clients with the best technology available to provide value and help improve outcomes.

Two things you can do today:

  1. Talk to your clients about AI — what it is and its growing role in day to day life. Share Athene's Smart Strategies article, “Alexa, what is AI?” to start the conversation.
  2. Consider doing a yearly check-in for advances in technology. These advances could be leading indicators of what's to come.