Understanding Consumer Behaviors Toolkit
Resources to clear the way for retirement solutions
Receiving guaranteed income for life can be one of the top retirement goals for many people. Annuities can provide guaranteed lifetime income, yet a majority of adult Americans don’t have one. Use this suite of materials to understand why and help remove the barriers in creating retirement strategies — clearing the way to get your clients back into the annuity conversation.
Resources for financial professionals
- Solving the annuity puzzle: A behavioral analysis whitepaper (21825)
Fascinating research from two experts in judgment and decision-making at the UCLA Anderson School of Management to help you better understand behavioral tendencies around decision-making, plus insights and solutions to help clients overcome them.
Insights articles for you
- The annuity puzzle: Reframing concerns into opportunities
What’s blocking people from purchasing an annuity? Use these valuable insights to bust through annuity buying roadblocks and get clients back into the annuity conversation. - Help your clients overcome behavioral biases about annuities
The disparity between what consumers say they want for retirement and how they prepare is called the “annuity puzzle.” Discover solutions to help clients overcome their biases and better plan for a more financially secure retirement. - Overconfidence: A help or hindrance?
Do you have clients who need to see their retirement through a realistic lens? Here’s how to help them. - Look to history to help clients gain a holistic view of retirement planning
It’s fine for clients to hope for the best but show them why they should also plan for the worst. - Help clients picture the future now for a better retirement later
Show those clients who live for today why saving now can payoff in their retirement years. - Encouraging financial literacy to build client confidence
Discover ways to effectively address financial topics with your clients. - Are your clients’ finances ready for a longer life?
How to explain to clients that annuities can help make their money last.
Tools to use with your clients
Social Media Content
Start the annuity conversation with more people using these ready-made social posts with article links.
- Social post #1
From being overly optimistic about the future to overreacting to recent events, some biases can create #retirement roadblocks. Learn how separating fact from fiction can lead to financial success.
Link to Article: http://ow.ly/HUhs50xlvg7
- Social post #2
Your #retirement roadmap does not need to be complex and filled with roadblocks. See how keeping it simple can help build confidence about navigating the financial road ahead.
Link to article: http://ow.ly/HUhs50xlvg7
- Social post #3
The shortest distance between two points is a straight line. See how applying this to #retirement planning can help you make informed financial decisions.
Link to article: http://ow.ly/HUhs50xlvg7
Smart Strategies article for your clients
- Behaviors that can create roadblocks to smart financial choices
Many of us have biases that create roadblocks to investing wisely. Here are four common biases — and how you can overcome them to make smarter financial decisions.
Sales Toolkits
Increase your product knowledge and get the sales tools you need to succeed. Check out the following resources for timely insight, in-depth product information and multiple client-approved materials designed to help you build better retirements and better your business.