Amplify 3.0 Content Hub

Better balance begins here

Athene Amplify^® 3.0, a registered index-linked annuity (RILA), is redesigned to help clients fine-tune the balance between growth potential and protection. Now with added flexibility, Amplify 3.0 invites clients to better control the balance — whatever it looks like to them.

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Growth potential

Dial up growth potential.

Flexible index and crediting strategies remain core to the product’s focus on accumulation. Amplify 3.0 turns things up a notch with added features to increase growth opportunity.

Level of protection

Dial back loss potential.

Expanded buffer options make Amplify 3.0 a more dynamic option for clients seeking loss protection. A variety of buffer levels—including the product’s new 1% buffer and 100% buffer—help clients more confidently control the balance.

Flexibility and control

Get hands-on for better balance.

Automated alerts and a new option to lock in progress while retaining potential to grow puts new power in clients’ hands. Controlling the balance comes to life in all the ways they want — and none of the ways they don’t.

All-new levels of growth potential

Performance Blend, the feature connecting Amplify 3.0 clients with hands-free diversification across multiple indices, continues to masterfully complement tax-deferred growth. But today’s higher rates (available for an Optional Fee) are taking growth potential to new levels. Test the balance yourself.

Brochure

Rate Sheet

Digital tool

Protection features to resonate with any client

Expanded buffer options make Amplify 3.0 a more dynamic option for clients seeking loss protection. A 1% option and a 100% option add to and strengthen the product’s existing 10%, 20% and 30% offering for multiple indices, while 20%, 30% and 100% options are newly available for Nasdaq 100. Amplify 3.0’s Dual Trigger Segment Option is a powerful crediting option for balance, while additional allocations paired with a 100% buffer option can specifically help risk-averse clients achieve greater balance.

Dual Trigger Segment Option

More Balanced Option for Growth

Added flexibility and control

With the rollout of Amplify 3.0, the product’s Performance Lock feature is now Performance Lock and Re-Entry. Performance Lock offers clients the flexibility to protect their money from potential market declines and offer an option to opt-in for auto alerts. The re-entry option now positions clients to take advantage of new opportunity for index-linked growth. Learn more

Performance Lock Video

Join the conversation on demand

Check out the on-demand product webinar for a more in-depth explanation of Amplify 3.0 and the resources available. Watch On Demand Now

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Registered index-linked annuities can only be marketed and sold by securities licensed financial professionals. They are designed to be long-term investment products used to help provide income for retirement. They are not appropriate as short-term investments. There is a risk of substantial loss of principal and related earnings depending on the Segment Options to which the Purchase Payment is allocated. In the event of negative index performance, Segment Credits may be negative after application of the Buffer Rate and the Contract Owner bears the portion of loss that exceeds that rate.

Indexed annuities are not stock market investments and do not directly participate in any stock or equity investments. Market indices may not include dividends paid on the underlying stocks and therefore may not reflect the total return of the underlying stocks; neither an index nor any market-indexed annuity is comparable to a direct investment in the equity markets.

Athene Amplify 3.0 ICC25 RIA III (05/26)/RIA III (05/26), ICC25 CS III (05/26)/ CS III (05/26), ICC25 CW III (05/26)/CW III (05/26), ICC25 TIW III (05/26)/TIW III (05/26), ICC25 SCS III (05/26)/SCS III (05/26), ICC25 Fixed III (05/26)/Fixed III (05/26), ICC25 Buffer PTP III (05/26)/Buffer PTP III (05/26), ICC25 Performance Blend III (05/26)/Performance Blend III (05/26), ICC25 Dual Direction III (05/26)/Dual Direction III (05/26), ICC25 Trigger III (05/26)/Trigger III (05/26), ICC25 Dual Trigger III (05/26)/Dual Trigger III (05/26), ICC25 GMDB III (05/26)/GMDB III (05/26), ICC25 Performance Lock III (05/26)/Performance Lock III (05/26) or state variations issued by Athene Annuity and Life Company, West Des Moines, IA, and distributed by its affiliate Athene Securities, LLC, West Des Moines, IA, member FINRA/SIPC, a registered broker-dealer. Product features, limitations and availability vary; see the prospectus for details. Product not available in all states.

This material is a general description intended for informational and educational purposes. Athene Annuity and Life Company (61689), headquartered in West Des Moines, Iowa, and issuing annuities in 49 states (excluding NY) and in D.C., (“Athene”), is not undertaking to provide investment advice for any individual or in any individual situation, and therefore nothing in this should be read as investment advice or considered a recommendation by Athene or Athene Securities, LLC.

Nasdaq-100^® Index • Nasdaq^®, Nasdaq-100^®, and Nasdaq-100 Index^®, are trademarks of Nasdaq, Inc. (which with its affiliates is referred to as the "Corporations") and are licensed for use by Athene Annuity and Life Company. The Product(s) have not been passed on by the Corporations as to their legality or suitability. The Product(s) are not issued, endorsed, sold, or promoted by the Corporations. THE CORPORATIONS MAKE NO WARRANTIES AND BEAR NO LIABILITY WITH RESPECT TO THE PRODUCT(S).