Your retirement. Remastered.
Amplify 3.0 is a registered index-linked annuity designed to help clients grow their money while helping to maintain a level of protection on what they’ve earned.
Learn more about how Amplify 3.0 helps empower clients to balance growth potential, protection and flexibility.
Product Resources & Rates
Tools You Can Use
Product Pillars
Amplify is built upon three key pillars that work together to help clients pursue growth, manage risk and stay confident through market changes.
Balanced growth potential
Clients’ Segment Option selections help determine growth potential. Made up of a combination of variables – each determined by you and your client to support their product needs – the Segment Option complements tax-deferred growth.
Segment Option variables
- Term length: Amplify 3.0 offers 1-, 2- and 6-year options. While longer segment term lengths typically offer higher rates, shorter terms may help better manage market fluctuations.
- Crediting method: Amplify includes variety of crediting methods including Point to Point, Trigger, Dual Trigger, Dual Direction or Performance Blend. Each offers a different way to earn — some can even provide positive credits when the index is down, if it stays within clients’ protection level.
- Protection level: Clients choose their level of protection — called a buffer — which helps absorb part of the loss if the market index falls. See available buffer options below (under “Protection clients choose”)
- Market index: A variety of index options offering among the highest rates in the industry help clients maximize growth potential and diversify across multiple asset classes.
Fee option
Amplify also offers a fee on Segment Options for additional growth potential.

Protection clients choose
With a variety of buffer options to choose from (1%, 10%, 20%, 30%, and 100%), clients may have more control over the balance between growth potential and protection. The larger the buffer they select, the more protection they may have from market declines.

Flexibility and control
Clients can choose the level of protection, how their contract value is linked to market performance and how it responds to changes over time. Amplify 3.0’s variety of buffer options, term periods, index options, crediting methods and an optional fee for greater growth potential provide a flexible product offering that can be tailored to client needs.

Preserving progress with Performance Lock
Performance Lock can help clients feel more confident in volatile markets by helping them preserve progress they’ve already made.
Once per term, they can “lock in” – protecting their money from potential market declines.
After locking, clients can:
- Reallocate immediately to continue seeking growth and reset the buffer protection.
- Move to a fixed option to earn a declared interest rate until their anniversary, then automatically return to seeking growth.
- Reallocate before their anniversary on a date of their choice up to 14 days before their anniversary.
Overall, Performance Lock invites clients to take a more active role in managing risk during a term.
Get started with Athene today.
Contact our sales desk at 888-ANNUITY (266-8489). Find out how Athene’s product suite can help meet your clients’ needs.