Driven to Do More
By design, we are not a traditional insurance company. Our focus on the retirement savings business, our operating structure, our asset management expertise in collaboration with Apollo; our strong earnings, returns and growth are all different – and by that we mean better.
Our unprecedented growth was made possible by a series of careful and calculated decisions. Together, Jim Belardi and his most trusted colleagues in the industry dared to “think differently.” They created one unique business model that leverages cost savings and efficiencies through strategic acquisitions, strong partnerships, great personnel and disciplined execution to deliver superior shareholder and customer value.
We invite you to experience the difference.
Our 30- and 15-second advertisements use a uniform sea of people to represent conformity and the age-old metaphor of individuals having their heads in the sand compared to those of us who are more progressive, innovative thinkers. The ads highlight our focus, commitment and higher expectations for ourselves and our company and celebrates those like us. They continue to run on national networks.
Our print advertising carries through our “Driven to Do More” theme and emphasizes how our company sees things differently and takes performance to a whole new level.